Defining a content strategy that connects your brand, product or service to your ideal audience

In an age of hyper-connectivity and information overload, brands must create authentic, digestible and entertaining content at scale and speed, to connect with a smart and networked public. Planning and insight is paramount to enable you to identify and engage with the audiences that matter most. Here at team VISU.AL our brand strategists and consultants are here to help frame your content strategy.

Analytics

Analytics

We are passionate about data. We obsess about measurement and performance. Our team have strong analytical skills, specifically the ability to interpret website, social  and marketing data, gauge campaign performance and clearly communicate results. Our team is focused on unlocking the value of that data-  from identifying insights that improve decision making, to substantiating intuition and validating assumptions.

Using various best in breed analytics technologies, we help uncover actionable intelligence that can improve planning, better target messaging, and improve bottom-line growth. Monthly reports are delivered to all campaign clients with full updates on marketing activities, results, action plans and updated campaign strategy.

Learn how your audience views your brand

Using various data sources from media, online consumers, your customers, and influencers, we set reputation benchmarks and measure core areas to evaluate brand, product, and service health.

Understand conversations in the market

Using conversation analysis, social consumer insight analysis, and research studies, we identify conversation trends with key market influencers and customers to help shape your digital strategy.

Understand your customers needs through user research

Carrying out thorough research, including workshops, surveys and user interviews, we create rich audience profiling, establishing primary user needs and objectives that our content creation team must overcome.

 

Consulting

Consulting

At VISU.AL , our role is to deliver a clear, focused and manageable framework to support your organisations content strategy and marketing that delivers measurable business success.

Your branded content is your opportunity to differentiate your business from your competition.

We will work with you to:

  • review, advise and optimise your online buyers journey from click to conversion
  • produce evergreen content that builds your online audience and builds your authority
  • design modular content that maps onto your customers journey
  • map out a route to develop an approach to engage and inspire your customers that not only helps them, but wins you more business.

Defining a long-term plan

Establish your content strategy, no matter whether you’re a startup, small business or global player

Beyond the written word 

Leverage the opportunity visual content can bring to your business

From viewer to customer 

Implement a process of split-test and conversion strategies that increases the return on your content marketing investment

Audience growth 

Learn how Social Media , Content Marketing, Inbound Marketing and Influencer Marketing combine to create meaningful and measurable  impact.

Tracking success 

Utilise analytics tools to help track and attribute the success of your content marketing across all channels

Focus 

Understand the significance of data, technology platforms, content  and social media channels at your disposal

Productivity

Integrate marketing automation technology to increase productivity, whilst maintaining the human touch and optimising your time

Journey Planning

Journey Mapping

Customers want to experience a single seamless journey across all digital touch points from initial inquiry right through to any required post service or sales support. An approach to overcome these barriers is to consider the total customer journey.

We work with you to map out the total customer experience across all touch points between the customer and the organisation, from initial contact, through purchasing, after sales support, and hopefully onto renewal / repurchase. It maps the experience that:

  • you want to provide to the customer
  • the customer would like to receive.

And what are the most important factors from the customers perspective in determining whether they will remain loyal to your brand?

The gaps between the desired customer experience and the one actually received, the “ the moments of truth“,  indicate where the actions need to be focused.

Strategy

Content Strategy

Data, visual communications,  and social story-telling  are at the core of the role we develop for a business and brand. We use this foundation to create clear and actionable plans, which will drive business results.

We take an integrated marketing approach that balances campaigns across channels to align with your business and marketing goals. Recommendations are based on a thorough discovery process, in which we deep dive into your industry and company to identify strengths, opportunities, weaknesses, and threats.

 

idea_management

Idea Management

We believe (and we know), that collectively , our team has the ability to generate fantastic ideas, especially when building them together. We follow guiding principles that form the foundation for our idea generation abilities. Combining this approach with analytics, journey mapping and planning processes, we have the ability to generate a huge amount of ideas to design content and moments that address user needs.

READY to define your on-brand content strategy?

We can help you to build a positive brand image and business through measuring performance and strategic planning, that will align with your business and marketing goals.

Book a free consultation