STATE STREET GLOBAL ADVISORS CASE STUDY

State Street Global Advisors ( SSGA), headquartered in Boston, Massachusetts,   is the investment management arm of State Street Corporation. For nearly four decades, SSGA has been committed to helping their clients, and those who rely on them,                              achieve financial security.

 

Objective

SSGA partner  with many of the world’s largest, most sophisticated investors and financial intermediaries,  helping  them to reach their goals through a rigorous, research-driven investment process spanning both indexing and active disciplines. We partnered with SSGA to develop a suite of short form, mobile friendly and insightful content that can provide an opportunity to further engage customers and prospects. This visual content will provide their audience with timely , engaging and insightful information on the drivers of the price of gold.

Solution

Branded visual content, in partnership with the World Gold Council. A series of infographics were created, highlighting the four key drivers of gold , along with a deep dive into each of the key drivers

Result

Successfully raising awareness of the benefits of Golf ETF’s , through SPDR Gold Shares ( GLD), an innovative, relatively cost-effective and secure way to access the gold market.

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