The World Gold Council published their Gold Demand Trends full year report for 2016 on 3rd February 2017. We worked , in partnership with WGC to create the report, highlighting a four year high in investment, which drive both price gains and demand growth for gold. 2016 was also the second best year on record, for Exchange Traded Funds ( ETF’s), with global demand for gold- backed ETF’s, the highest since 2009.
The report has been designed so that sections, or the entire report can be viewed or downloaded directly from the site.
Microcontent has also been created extensively for the Gold Demand Trends report. The on-brand content was created at scale and speed to support the ongoing communications. In order to ensure maximum social outreach content was created for most platforms, including LinkedIn, Twitter, We Chat, Weibo and Facebook. Examples of some of the content created can be seen below:
You can download the latest Gold Demand Trends report for 2016 , here.
If you are regularly producing white papers and reports and would like on-brand design, micro content and social media outreach management , please get in contact to discuss your requirement with us.